This article is something that came about because of two factors. The obvious one is of course the latest edition of the Le Mans 24 Hours. Even 24 hours after the race finished the raw emotion the race produces in fans is still evident. The race produced drama for the entire 24 hours and once again proved very exciting for motorsport fans.
The second less obvious reason was a recent tweet from former F1 racer and commentator Martin Brundle. This is what he said. https://twitter.com/MBrundleF1/status/876548908297707520 . He has highlighted a genuine question that Formula One should take some time to answer. Formula One is increasingly struggling to maintain it’s fan base happy and excited with the racing on track, something Le Mans never struggles in this department. So just what can Formula One learn from the Le Mans 24 Hours?
Le Mans 24 Hours is one of the great motorsport races in the world, yet it has evolved into more than that. It has developed into a festival where fans treat the event in a similar manner to a music festival for example. The fans flock to the event every year with the race build up beginning the week before when scrutineering takes place. Now of course Formula One cannot make every race meeting a week long, there is some other things they can do to replicate the success of Le Mans.
Le Mans breeds this festival vibe by the things they do to keep all fans excited all week. They have various fun fair rides across the circuit and host events like music concerts which ensure that even people who don’t have an interest in motorsport could have an enjoyable experience at the race. F1 has already taken these steps as they often host concerts after grand prix’s when they can, which shows they are clearly taking steps to improve the overall experience at grand prix’s.
Recent years have seen Le Mans produce crowds of over 260 000 people, and this is much higher than the biggest grand prix crowd of last year, the British Grand Prix which had a crowd of 139 000 people for the race. Whilst a direct comparison cannot be made as Le Mans is a whole week for most fans and not simply one day, it’s easy to see that F1 can learn from Le Mans in terms of attracting a crowd.
Whilst many would think that the ticket prices are a easy route to attract more fans, this may not be the magic bullet some people would think it would be. Tickets for the British grand prix are £210 for the cheapest weekend ticket, and for Le Mans they are £209. This shows that for the same money Le Mans seems to produce something more for it’s fans that F1 doesn’t.
Sportscar racing is currently experiencing a resurgence since it’s hybrid regulations came into place early this decade. The profile has risen mightily since the creation of the World Endurance Championship in 2012, with many young drivers abandoning single seaters to switch to sportscar racing.
The racing currently in sportscars is always providing exciting racing across all four classes. Unlike F1 the cars can follow each other and battle and this area is where something can be done to attract fans. Fans are increasingly frustrated with the lack of overtaking in F1, something where sportscars have no issue. The Le Mans 24 Hours is very exciting for fans simply because in each class the battle for the lead lasts throughout the entire race.
Whereas in the past the race was a strict test of endurance, thanks to the increase in mechanical reliability the race has now become a 24 hour sprint race. This is what the fans want to see and this is where the rule makers can do to improve racing. If F1 can return to more pure racing where the cars are not affected so much by aerodynamics this will dramatically increase the overtaking in the eyes of fans and will bring them back to F1 and excitedly watching the racing as they do at Le Mans.
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